The Major SEO Events of September

September has ended with a range of events that have impacted the digital landscape, with a focus on the SEO field. From how the core update affected Google search results to how search results will appear in AI Overview.

Google Completes Core Update: Did Your Site Gain or Lose?

Google finished its core update that began in August and concluded on September 4, significantly affecting website rankings, especially for small and independent sites. This 19-day update emphasized improving the visibility of high-quality and helpful content and aimed to address feedback received since the previous “helpful content” update for users. The primary goal is to give small and medium-sized sites offering original and relevant content an advantage over large, established sites, which sometimes dominate the top search results without providing real added value.

Google stressed that this update focuses primarily on quality content created for users, not algorithms. John Mueller, a Google spokesperson, noted that the change is intended to ensure that content that truly benefits users appears at the top of search results, rather than content primarily designed to boost rankings.

Key points to note:

1. Focus on helpful and quality content: Sites providing original and relevant content will be prioritized in search results.

2.Support for small content sites: The update increases the chances of small and medium-sized websites gaining broader exposure.

3.Continuous content improvement: Make sure to regularly update and improve your content to meet Google’s expectations.

Google Launches New AI-Organized Search Results

Google has started rolling out AI-organized search results, along with a new design for links and citations in AI displays. This new feature focuses on providing an enhanced search experience with diverse content from various sources, including articles, videos, and forums.

In the first phase, Google is focusing on recipe searches and food inspiration on mobile. The company reports that users found the new organized results more helpful, with clearer opportunities to discover interesting content.

Additionally, Google is launching a new design for links in AI view, which could lead to increased traffic for websites that support this content. The goal is to make it easier for users to access sources that interest them.

Google also announced further AI-related updates, such as new search options with Lens and improvements to AI-driven ads on mobile.