The Major SEO Events of April: Updates and New Features in Google

April has ended, and Google adds new features to its search arsenal for users, alongside major algorithm updates that impacted the organic and digital marketing landscape—from the March-April core update to the integration of Google’s AI into the Chrome browser.

Wrapping up April with everything Google has done and what you need to know 🚀

Quality Content Wins: Google’s Core Update Prioritizes Trustworthy Sites with High-Quality Content

Google’s major core update, which occurred in March and shook the search rankings of many websites, was officially completed on April 19. However, Google waited a full week before formally announcing the end of the update on April 26. This delay highlights the ongoing challenge of clear communication around core updates. The update itself took over a month to fully roll out, prioritizing high-quality and reliable content. Websites that relied on tactics such as keyword stuffing or link spam might experience significant drops in traffic. Google also introduced a form allowing users to provide feedback on the update until May 31. This step suggests that they are interested in user feedback and possibly improving the impact of the next update.

The Wait is Over: Gemini Finally Arrives in Google’s Browser and is Ready to Assist Us in Search

Google has begun integrating its AI model, Gemini, which is considered one of its most important and popular products, into the Chrome browser. The integration of AI into a browser is not entirely new, with a notable example being Microsoft’s Copilot, which features a button in the Edge browser that allows users to use AI at any moment. Google, on the other hand, is taking a more natural and seamless approach by allowing users to use its LLM model similar to how we tag someone. You navigate to the URL bar, start typing @, and select “Chat with Gemini,” then enter the prompt. Besides the mobile app and integration with the Assistant, this is innovative because it is the first time Google allows you to interact with Gemini from another of its products.

Can Artificial Intelligence Dominate Search? Google’s CEO on How Search Will Look in 10 Years

Sundar Pichai, CEO of Google and Alphabet, recently discussed in an interview the future of search and the role of Artificial Intelligence (AI). His comments are intended to ease anxieties in the publishing and SEO industries. Many fear that AI will completely change search and render websites and SEO irrelevant. Pichai assures us that search will fundamentally remain the same—a tool connecting users to informative websites. The main difference lies in the technology. Search engines already leverage AI, and this trend will continue, making search more effective. Websites will still be crucial sources of information and diverse perspectives. Pichai emphasizes user trust in search as a guiding principle. AI will be used to refine search functionality and results, not to replace the core function of search. This future search experience might look different due to advancements, but the goal of user-website connection will persist.