News and updates from the world of SEO and digital marketing

Explore the future of SEO as AI-driven search, user-generated content, and multi-channel branding reshape digital marketing. Learn how Google’s AI Overviews, smart chat engines, and new advertising tools are transforming search visibility. Stay ahead in the evolving SEO landscape!

Read the 12 Days of Innovations” by OpenA

Discover how advancements in AI, generative technologies, and chatbots are reshaping Google’s search experience. Learn about the impact on SEO strategies, the rise of video content, and the latest updates shaping the digital landscape. Stay ahead in the evolving world of search!

October concluded with a variety of developments that significantly impacted the digital landscape, particularly in SEO. Highlights include the launch of SearchGPT, the expansion of Google AI Overview, and the integration of AI into Google Shopping.

September has ended with a range of events that have impacted the digital landscape, with a focus on the SEO field. From how the core update affected Google search results to how search results will appear in AI Overview.

Google has announced three new AI-based features for Chrome, aimed at making browsing faster and more efficient.

July concluded with a variety of events that influenced the digital arena, with a particular emphasis on the field of SEO. From SearchGPT – the new engine challenging Google, to a new study revealing users’ search habits on Google, providing insights on how we can improve and understand our marketing strategy.

June has come to an end, and a variety of significant events have occurred, influencing the ever-changing digital arena and impacting the world of SEO. From the release of another Google algorithm update affecting the organic landscape to the first use of OpenAI’s AI tool for creating a commercial advertisement.

March has ended, and Google unveils new trends alongside challenges we’ll face in the organic and digital marketing arena—ranging from Google’s considerations on changing the business model for the new search engine it plans to launch, to the battle for creating quality content that is not AI-based and written by professional writers to avoid being affected by the latest spam update.